How To Sell A Home That Didn't Sell
If your home has just come off the market and hasn't sold, don't be discouraged. The reason it didn't sell may have nothing to do with your home. Your home may have been one of the more desirable properties for sale. If your listing has expired and you still wish to sell, take a moment to review your situation.
Selling your home can be very inconvenient, but make the commitment to do what it takes to get your home sold the next time. With the right agent and your cooperation, your home will sell.
Why didn't your home sell? Honestly assess your listing history. Your home probably did not sell for one of the four most common reasons:
1. Availability – Is your home easy to show? Your home must be easily accessible, if you don’t have a lock box, consider installing one. Be flexible, and allow showing times that are convenient to buyers and their agents. Do not follow the buyer and their agent around the house; go for a walk, or at the very least, step outside. The showing agent is compensated only after they sell your home – they are motivated to get paid. Buyers need the freedom to voice objections and only then, can their agent solve the issues raised. Allow the buyer and their agent the “freedom” to discuss your home, without worrying about hurting your feelings.
2. Make a good first impression – Make the Buyer fall in love with your home. Typically a buyer’s decision to purchase a home is based on emotion, not logic. A house in move-in condition invites a sale. Consider: fixing all the readily apparent defects that a buyer will discover during their first ten to fifteen-minute walk thru. Keep it clean for all showings, declutter, brighten up (open the curtains, turn on the lights). Enhance the curb appeal. Most buyers make up their mind in 2 minutes whether or not they like a home. Discuss with your agent about taking care of other repairs and improvements such as paint, flooring, etc. Because a buyer envisions only their inflated idea of the cost of the improvement, offering an allowance to your prospective buyers, is not always as desired as having the work completed. A house that makes a good first impression, sells for the best price because it outshines the competition.
3. Pricing -The proper price depends on current market conditions, competition, location and the condition of your home. If your home doesn't compare favorably with others in the same price range, buyers and their agents won’t give your home serious consideration. Ask your Realtor to provide you with a current market analysis (a summary of comparable homes: recently sold, for sale, in escrow and expired).
4. Marketing -The first step in your marketing plan involves finding an agent who will best represent you. When interviewing agents, ask each to demonstrate how they marketed other similar homes and discuss a specific marketing plan tailored to your home. Compare, too, how much money each spends on marketing? Ask them how they advertise (newspaper, internet, call capture hotline, etc.). Your Listing Agent, not only needs to spend money, but also must spend it effectively. Not all agents are “created equal”. To sell your home for top dollar in any market, you must have an agent who uses an innovative marketing approach. Eliminate any real estate agent using tired, traditional methods to sell your home because they don't work in today's market!
BUYERS ARE OUT THERE ...AND WITH THE RIGHT AGENT, THEY WILL COME IN DROVES. Before You Put Your Home Back on the Market, remember:
1. Honest communication is vital between you and your agent.
2. Price your home according to market conditions, competition and the condition of your house.
3. Be sure your house is in show condition, some agents, offer assistance in staging your home for sale.
4. Have an innovative marketing plan firmly set in place.
Phyllis Harb, a California native is a Realtor/Marketing Specialist at RE/Max Tri City in La Canada, California. RE/MAX Tri-City offers additional offices in La Crescenta, Glendale, Los Feliz and Pasadena. Harb has been assisting Los Angeles County home sellers and buyers since 1989 and additionally offers over 10 years experience in real estate lending. Harb has an award winning web site @ http://www.RealtorHarb.com & may also be contacted at 818 790-7325.
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