Sell Your California Home For Top Dollar
TO SELL YOUR HOME FOR TOP DOLLAR
1. Make your home look like a model – even
if it isn’t. Hire a Realtor that offers the services of
a professional decorator who will assist you in preparing your
home for sale – using the existing items in your home.
2. Keep the thermostat set so that buyer’s
are comfortable. Imagine buyer’s looking at several homes
on a hot summer day, even if your home is perfect, when the buyer’s
are uncomfortable when viewing your home, they will not like it.
3. Lots of light. When you know your home is being
shown, turn every light on, even on a sunny day. Open curtains
(unless the view is unpleasant). When leaving for work, at a minimum,
leave on the lights in the entry and the first several rooms that
a buyer will naturally be drawn too. Have your windows professionally
4. Open houses. Talk to your agent about the frequency
and advisability of having open houses to the public.
5. Constant exposure. Your home won’t sell
unless buyers and their agents know about it. In order to sell
for top dollar, your Realtor must repeatedly and regularly draw
attention to your home. Depending on your customized marketing
plan, this may include: open houses, broker’s open houses,
internet, email and a customized print campaign.
6. Aggressive Target Marketing. Who is the likely
buyer of your home and where are they now? Your Realtor’s
customized marketing plan should include a plan on how to find
Create Urgency. When a buyer feels the asking price is fair, and
has a sufficient sense of urgency, he will often pay full price
and in a heated seller’s market it is common for homes to
sell in a multiple counter offer situation, resulting in a selling
price even higher than the asking. There are a variety of ways
to create urgency and in some instances the “right marketing
plan” can and will result in a full price (or higher) sale.
Harb, a California native is a Realtor/Marketing Specialist at
RE/Max Tri City in La Canada, California. RE/MAX Tri-City offers
additional offices in La Crescenta, Glendale, Los Feliz and Pasadena.
Harb has been assisting Los Angeles County home sellers and buyers
since 1989 and additionally offers over 10 years experience in
real estate lending. Harb has an award winning web site @ http://www.RealtorHarb.com
& may also be contacted at 818 790-7325.